Turn Lost Opportunity Cost Into New Business Opportunity

The fact that most all businesses have competition, creates an imperative for businesses to market in order to create customers. It is the CEO's job to define the company's strategic position and research has proven that the three leading companies in any industry are more profitable and attribute 80% of the company's success to strategic direction. It is a fact that if there is no distinguishable advantage to choose your company over a competitor, the only deciding factor will be price. So, how do you start?

1. Begin by listening to your customers
2. Understand the game first and then determine your game plan and position on the field: Study the competition, trends, available market share, opportunities to grow business with existing customers, find an under served area in the marketplace
3. Find your company's unique voice or position and build a marketing strategy around leveraging that uniqueness; once this is done, determine tactically how to reach the market
4. Brand first: in other words get ready. Plan second: we need to determine who we are aiming to reach. These steps are necessary to ignite your business: Fire your message to the marketplace.

The return on investment will be realized in a very short period of time in a number of ways:

• Strategic direction removes the guess work which translates to less wasted marketing budget spend
• A voice of differentiation will get heard and will open up selling opportunities
• Knowing what it takes to lead the market with your differentiation and creating a game plan provides sharp focus; that focus will guarantee you hit more bulls eyes

Wasted marketing budget spend equates to "lost opportunity cost." Turn that lost opportunity cost into new business opportunity. To calculate what lost opportunity is costing your business, contact Kelly Borth at kborth@greencrest.com.